Choosing an existing company, write a BUSINESS REPORT which recommends Essay

Choosing an existing club, write a BUSINESS REPORT which recommends a marketing strategy and maneuver for a new product or bra - Essay ExampleThe demographic profile chosen for the products of head Mate are boys and girls both aged between two to eighteen. The parent itself presents the affection towards the kids. The company is in the market for the last quaternity years. The primary markets are USA and Canada. The lion part of the tax income comes from the US market. The company is one of the most innovative toy making companies in the market. The interchange their products by dint of exclusive Soul Mate stores across The USA and also through some selected retail outlets in US and Canada. The company is relatively new in the segment. However, it is privileged with the 15 percent market address in US toy market. The of import successful formula of the Soul Mate is the best tincture products with best service in the industry. Soul Mate is having a successful journey for t he last four years in USA and now it is planning to show its supremacy in the international salaried markets like India and Brazil. Vision of the Soul Mate The Vision of the company is to be one of the ethically acclaimed preeminent innovative toy manufacturing companies in the world. Mission of the Soul Mate The mission of the Soul Mate is to offer high quality products and services to the prospective customers to gain the trust and distri exclusivelye the knowledge and happiness among the kids. Soul Mate wants to become the soul mate of the kids for ever so kids can cherish their beautiful childhoods. rise analysis Strength Soul Mate is full of ambition and lust to achieve. The company is having a name which connects to the heart of the kids. The company is there in the market for more than 4 years. It is having its own retail outlets where they sell their products exclusively. The company is equipped with well trained research team who are monitoring the new sheer in the mar ket. And the main strength is the trust it has built among the kids and the real buyers that is the parents. They have the old toy replacing policy with the exchange with new one which works as a big strength of the company. impuissance Weakness is a factor which is most of the time invisible but it is visible after something goes wrong. However, the main weakness is the product range. It is having a product range which is not too long. The product range is consisting of blemish gadgets, board games, dolls and scale models and video games. They dont center on the cars and remote controlled toys. Opportunity gyp market is not saturated and few big names are there in the industry, so the opportunity is there to be grabbed. Soul Mate has a promising future plan to focus on the unexplored lucrative markets like India and Brazil where people are having high spending habits but they dont get quality products. Opportunities are waving hands toward the Soul Mate, it just has to move ov er it. Threat The product life cycle of a toy is not too long. And with the toss of time the formation and psychology about the toys are changing very fast. Extinction is one of the main threats. The company needs to be innovative to survive among the highly competitive business world. However, the interactive website is a big problem solver for the Soul Mate Where Kids can Play Demo Games and may be some free online games which would be licensed under Soul Mate. Product line and the depth and pretension of the line The product line of the Soul Mate is not too long.